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🌐 Website Development Portfolio Report

Project: SolarCleaner.gr
Client: Alexiadis Theodoros
Business Sector: Photovoltaic Panel Cleaning & Maintenance
Website: https://www.solarcleaner.gr
Platform: WordPress
Design Approach: Custom Design

🔧 Project Overview

SolarCleaner.gr is the digital presence of Alexiadis Theodoros, a specialist in photovoltaic (solar) panel cleaning and maintenance in Greece. The goal was to develop a fast, SEO-optimized, professional website that reflects the innovation and eco-friendliness of the brand while clearly communicating the services offered.


🎯 Project Objectives

  • Create a clean and impactful custom WordPress website

  • Emphasize the importance and benefits of solar panel cleaning

  • Enhance visibility through local SEO strategies

  • Optimize user experience for mobile and desktop

  • Enable easy contact and quote requests from potential clients


🖌️ Design & User Experience

Visual Identity:
A fresh and modern design using a palette of eco-friendly colors (green, blue, white) that conveys cleanliness, sustainability, and energy efficiency.

Design Highlights:

  • Custom homepage layout with service highlights, benefits, and strong CTAs

  • Separate service pages explaining different solutions (e.g. residential, commercial)

  • Photo galleries showcasing real projects and before-after results

  • Client reviews and trust-building elements integrated


⚙️ Technical Implementation

  • Platform: WordPress

  • Builder: Elementor Pro for visual and responsive control

  • Theme: Custom child theme based on a lightweight starter (e.g. Hello Elementor)

  • Plugins Used:

    • Yoast SEO (for structured content and metadata)

    • WP Rocket or LiteSpeed Cache (site speed optimization)

    • Contact Form 7 / Fluent Forms (quote & contact handling)

    • Image optimization (WebP support, lazy loading)

    • Anti-spam and GDPR compliance tools


📱 Responsiveness & Performance

  • Fully responsive design, tailored for all device sizes

  • Lazy-loading images and optimized assets for speed

  • Clean code, semantic HTML, and accessible design structure


🔍 SEO & Content Optimization

  • Keyword-rich content focused on photovoltaic cleaning services in Greece

  • Google-friendly URLs, meta descriptions, alt text for images

  • Sitemap.xml and robots.txt configured

  • Structured data for business and service schema

  • Google Analytics and Search Console integration for performance tracking


📈 Outcome & Impact

  • Strong online identity for the SolarCleaner brand

  • Increased quote requests from the website contact forms

  • Faster load times and mobile-friendly design improved user engagement

  • Better visibility in local search results through effective SEO foundations

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