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How do I set up retargeting for users who interacted with my Instagram stories?

How do I set up retargeting for users who interacted with my Instagram stories?

How do I set up retargeting for users who interacted with my Instagram stories?

What are the best practices and strategies to optimize retargeting campaigns for ⁢Instagram story viewers

How do I set up retargeting for users who interacted with my ‍Instagram stories?

Retargeting is a ‍powerful advertising strategy that allows ​you to reconnect with users who have previously ​shown interest in your brand. If⁢ you want to set up retargeting specifically for users who have ⁢interacted with your Instagram stories, ⁢you’re in the right place! In this article, we ​will guide ‌you through the ​process‍ step-by-step to help you ⁢successfully implement⁤ this strategy.

1. Create a Facebook Business Manager Account

In⁢ order to set​ up‌ retargeting ⁤for your Instagram stories, you’ll need a Facebook Business Manager ⁣account. If you don’t have ⁢one⁣ already, head over to https://business.facebook.com/ and follow the prompts to​ create an account.

2. Connect ⁤your Instagram Account

Once you have​ a Facebook⁢ Business ‌Manager account, connect​ your Instagram ⁤account by linking it ‌to your business ⁢profile. This ‍can be done within ⁤the Business Manager settings. ​Make sure you have ⁤admin access to ‌your Instagram account before proceeding.

3. Set Up an Instagram Business Account

If ⁢you don’t yet have an Instagram ⁢business account, you’ll need⁢ to set one⁤ up. Visit‌ the Instagram app on your mobile device and navigate to ⁢your profile settings.​ From there,​ select “Switch to Business Account” and follow the steps to convert your personal account into a business account.

4. Create an Instagram‍ Story

In ‍order to ⁢run retargeting ads ‌for your ​Instagram stories, you need to have a story active. Create ‌an engaging ⁤and visually appealing story⁣ that aligns with your advertising goals.⁤ Make ⁤sure to include a strong call-to-action​ to encourage user interaction.

5. Set ⁤Up the ⁢Facebook Pixel

The Facebook Pixel is a crucial component for effective retargeting. Install the Facebook​ Pixel on your website⁤ by ‍following the instructions provided by ⁤Facebook. ⁣This will allow you to track user interactions and behaviors ‌on your website.

6. Create a Custom‍ Audience

In‌ your ⁤Facebook Business Manager account, navigate to the “Audiences” section. Click ⁤on “Create Audience” and then select “Custom Audience.” Choose “Engagement” as ​the source and select ⁤”Instagram Business Profile” as the engagement type. Specify the time frame for engagement and ‍define the ‌interactions you want to track, such⁢ as “people who viewed your story.”

7.⁣ Create a ⁣Retargeting​ Ad

Now that you have⁢ set up a⁢ custom audience, you can create a retargeting ad specifically for users who interacted with your Instagram stories. Navigate⁣ to the Facebook Ads Manager and create a new ad campaign. Select the custom‌ audience you just⁣ created and tailor the ⁣ad content to effectively engage with this particular ‍audience segment.

8.⁢ Monitor and Optimize

After launching your retargeting campaign, closely monitor its ⁣performance. Analyze the data provided by Facebook Ads Manager to⁢ gain insights into user behavior and ad ⁣effectiveness. Make necessary adjustments to optimize your ads and improve results.


Retargeting users who‍ interacted with your ‍Instagram stories ​is⁣ an effective way to stay ‌connected with potential customers. By following the step-by-step guide outlined in this article, you can set up and run successful retargeting campaigns. At Free Spirits, we have extensive experience in creating Facebook ⁣campaigns that deliver exceptional results. Visit www.freespirits.gr and ‍ www.fspirits.com to learn more about our services ‌and how we ⁢can assist you in ​achieving your advertising⁣ objectives.

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Constantinos Albanidis

Constantinos Albanidis

We are Pioneers in the Field of Marketing, creating personalized and innovative solutions to help our clients grow their businesses and achieve their goals.

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