What are the steps involved in setting up retargeting for users who have interacted with my Instagram carousel ads?
How do I set up retargeting for users who interacted with my Instagram carousel ads?
Retargeting is a powerful advertising technique that allows you to reach out to users who have already shown interest in your brand or products. If you’ve been running Instagram carousel ads and want to retarget those users, here’s a step-by-step guide to help you get started:
Step 1: Install Facebook Pixel
The first step is to install the Facebook Pixel on your website. The Pixel is a piece of code provided by Facebook that helps track user actions on your website and enables retargeting. You can find detailed instructions on how to install the Facebook Pixel on our website here.
Step 2: Create a Custom Audience
Once your Facebook Pixel is installed, you need to create a custom audience for users who interacted with your Instagram carousel ads. Follow these steps:
- Go to your Facebook Ads Manager and select the “Audiences” tab.
- Click on the “Create Audience” button and select “Custom Audience.”
- Choose “Website Traffic” as your source.
- In the “Website Traffic” options, select “People who visited specific web pages” and add the URLs of the Instagram carousel ads that you want to track. You can find these URLs in the ads manager by clicking on the ad names.
- Set the time frame for how long you want to track users (e.g., 30 days).
- Click on the “Create Audience” button to save your custom audience.
Step 3: Create a Retargeting Campaign
With your custom audience ready, you can now create a retargeting campaign specifically targeting those users who interacted with your Instagram carousel ads. Follow these steps:
- Go to your Facebook Ads Manager and click on the “Create” button to start a new campaign.
- Select your marketing objective based on your campaign goals (e.g., conversions, traffic, etc.).
- Set up your target audience and choose the “Custom Audience” option.
- Select the custom audience you created in Step 2.
- Continue setting up the rest of your campaign parameters, including budget, ad creative, and placements.
- Click on the “Publish” button to launch your retargeting campaign.
By following these steps, you’ll be able to set up retargeting for users who interacted with your Instagram carousel ads. This strategy will help you stay in front of your most engaged audience and increase the chances of conversion.
At Free Spirits, we have extensive experience in creating successful Facebook campaigns that deliver the best possible results. Visit our websites www.freespirits.gr and www.fspirits.com for more information about our services.