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How do I set up retargeting for users who interacted with my Facebook Page posts?

How do I set up retargeting for users who interacted with my Facebook Page posts?

How do I set up retargeting for users who interacted with my Facebook Page posts?
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What are the steps involved in setting up retargeting for users who have interacted with my Facebook Page posts?

How do I set up retargeting for users who interacted with my Facebook Page posts?

Welcome to Free Spirits, where we help businesses achieve their marketing goals through effective Facebook campaigns.
In this article, we will guide you step-by-step on how to set up retargeting for users who have interacted with your
Facebook Page posts.

Step 1: Install the Facebook Pixel

The Facebook Pixel is a tracking code that allows you to measure the effectiveness of your advertising campaigns
and build audiences for retargeting. To install the Facebook Pixel:

  • Go to your Facebook Ads Manager.
  • Click on the “Pixels” tab in the Events Manager section.
  • Follow the instructions to create a new pixel or use an existing one.
  • Copy the generated pixel code.
  • Paste the pixel code between the tags of every page on your website.
  • Save and publish your changes.

Step 2: Set Up Custom Audiences

Once the Facebook Pixel is installed, you can create custom audiences based on the interactions users have had with
your Facebook Page posts. Follow these steps:

  • Go to your Facebook Ads Manager.
  • Click on the “Audiences” tab in the Assets section.
  • Click on the “Create Audience” button and select “Custom Audience” from the dropdown.
  • Choose “Engagement” as your audience type.
  • Select “Facebook Page” as the engagement source.
  • Define the criteria for your retargeting audience, such as people who have engaged with your posts in the last
    30 days.
  • Save your audience and give it a name.

Step 3: Create a Retargeting Campaign

With your custom audience ready, it’s time to create a retargeting campaign. Here’s what you need to do:

  • Go to your Facebook Ads Manager.
  • Click on the “Create” button to start a new campaign.
  • Choose your campaign objective based on your marketing goals.
  • Set up your ad set by defining the audience you want to target and selecting your retargeting custom audience
    created in Step 2.
  • Create your ad and ensure it is engaging and relevant to your audience.
  • Set your budget and campaign duration.
  • Review and publish your retargeting campaign.

That’s it! You have successfully set up retargeting for users who have interacted with your Facebook Page posts.
Remember to monitor the campaign performance and make necessary adjustments to maximize your results.

At Free Spirits, we have extensive experience in running successful Facebook campaigns. Whether you need assistance
with retargeting or any other aspect of your Facebook advertising strategy, we are here to help. Visit our main
websites www.freespirits.gr and href=”https://www.fspirits.com” target=”_blank”>www.fspirits.com to learn more about our services and how we
can deliver the best possible results for your business.



Need help with your project? Get in touch!

Give Us A Call At: 00302310729873
Send Us A Message At: [email protected]
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Constantinos Albanidis

Constantinos Albanidis

We are Pioneers in the Field of Marketing, creating personalized and innovative solutions to help our clients grow their businesses and achieve their goals.

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At FreeSpirits Web Services, we believe that your online presence should reflect the uniqueness and spirit of your business. Our team of skilled designers and developers is dedicated to crafting visually stunning and user-friendly websites that capture the essence of your brand. From captivating web designs to seamless functionality, we provide comprehensive web services tailored to your specific needs. Whether you’re a small business or a large enterprise, our expertise in web design and development ensures that your website stands out from the crowd, engages visitors, and drives results. Experience the freedom of a beautifully designed website that truly embodies the spirit of your business with FreeSpirits Web Services.

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