1) What are the key steps and tools involved in setting up retargeting for users who have interacted with Facebook Instant Experience ads?
How do I set up retargeting for users who interacted with my Facebook Instant Experience ads?
If you are using Facebook Instant Experience ads to engage with your audience and want to retarget users who have interacted with these ads, you’re in the right place. In this article, we will provide you with actionable tips and step-by-step instructions on how to set up retargeting for users who have engaged with your Facebook Instant Experience ads.
1. Create a Custom Audience
The first step is to create a Custom Audience based on the engagement with your Facebook Instant Experience ads. Follow these steps:
- Login to your Facebook Ads Manager.
- Click on the “Audiences” tab located in the top menu.
- Click on the blue “Create Audience” button and select “Custom Audience” from the drop-down menu.
- In the Custom Audience creation window, choose ”Engagement” as the audience type.
- Select the option “Facebook Page” and choose your Page from the list.
- Under the “People who engaged with any post or ad” section, select “Everyone who opened an Instant Experience” option.
- Give your audience a name and click on the “Create Audience” button to save it.
2. Create a Retargeting Campaign
Now that you have created a Custom Audience, it’s time to set up a retargeting campaign to reach these users. Here’s how:
- Navigate to the Ads Manager and click on the green ”Create” button to start a new campaign.
- Choose your marketing objective based on your campaign goals (e.g., traffic, conversions, etc.) and proceed to the ad set creation.
- In the ad set settings, scroll down to the “Audience” section and click on the ”Custom Audiences” field.
- Select the Custom Audience you previously created from the dropdown menu.
- Configure your ad set by choosing placements, budget, schedule, and other relevant settings.
- Create or select an ad creative that will appeal to your retargeted audience.
- Review your campaign settings and click on the “Publish” button to launch the campaign.
Congratulations! You have now successfully set up retargeting for users who interacted with your Facebook Instant Experience ads.
Remember, at Free Spirits, we specialize in creating impactful Facebook campaigns that deliver exceptional results. If you need assistance in setting up or optimizing your Facebook ads, feel free to reach out to us. Visit our websites www.freespirits.gr and www.fspirits.com for more information.