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How do I set up retargeting for users who interacted with my Facebook Instant Experience ads?

How do I set up retargeting for users who interacted with my Facebook Instant Experience ads?

How do I set up retargeting for users who interacted with my Facebook Instant Experience ads?
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1) What are the key steps and⁢ tools involved in setting up retargeting for​ users who have interacted with‌ Facebook⁤ Instant Experience ‌ads?

How do I ‍set up retargeting for users who interacted with my​ Facebook Instant Experience⁢ ads?

If you are using Facebook ⁤Instant Experience ads to engage ⁢with your audience and⁣ want to retarget users who have interacted with these ads, you’re in ⁤the right place. In this article, we⁢ will provide​ you with actionable tips and step-by-step instructions on ​how to ​set up retargeting for users who have ‍engaged with your Facebook⁢ Instant Experience ads.

1. Create a Custom Audience

The⁣ first⁢ step is ‍to create a Custom Audience⁢ based on‌ the engagement with your Facebook‍ Instant Experience ads. Follow these​ steps:

  1. Login to your Facebook Ads Manager.
  2. Click on the “Audiences” tab‌ located in the top menu.
  3. Click on the ‌blue⁤ “Create Audience” button and​ select “Custom Audience” from the drop-down menu.
  4. In‍ the Custom Audience⁤ creation window, choose ⁤”Engagement” as the ‌audience type.
  5. Select the​ option “Facebook‍ Page” and choose ​your Page from the ⁤list.
  6. Under the “People who engaged with any ‌post⁢ or⁢ ad” section, select “Everyone who opened an Instant Experience” option.
  7. Give ⁤your audience a⁤ name and click ​on the “Create Audience” button to save it.

2. Create a Retargeting Campaign

Now that you⁤ have ⁣created a Custom Audience, ⁣it’s time ⁢to set⁣ up ‌a retargeting campaign to reach these users. Here’s how:

  1. Navigate to the Ads Manager and click on the green ‍”Create” button to start a new campaign.
  2. Choose your marketing⁢ objective based on your campaign goals (e.g., traffic, conversions, etc.) ⁢and proceed to the ad⁤ set creation.
  3. In the ad set ‍settings,⁤ scroll ⁤down to the “Audience” section and click on the ⁣”Custom Audiences” field.
  4. Select the Custom Audience⁤ you previously created from the dropdown menu.
  5. Configure ⁤your⁣ ad set by choosing placements, budget, schedule, and other relevant ‌settings.
  6. Create or select an ad creative that will appeal to ⁢your ⁤retargeted audience.
  7. Review your campaign settings ‍and‍ click on the “Publish” button to⁢ launch the campaign.

Congratulations! You have now successfully set up retargeting⁣ for users who⁤ interacted​ with your Facebook​ Instant Experience ads.

Remember, at ‌Free Spirits, we specialize in‍ creating impactful Facebook campaigns that deliver exceptional results. ⁢If ​you need assistance in setting up or optimizing your Facebook ads, feel free ⁤to‌ reach out to us. ​Visit our websites ‌www.freespirits.gr ⁤and⁤ www.fspirits.com for ⁤more information.



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Constantinos Albanidis

Constantinos Albanidis

We are Pioneers in the Field of Marketing, creating personalized and innovative solutions to help our clients grow their businesses and achieve their goals.

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