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How do I set up a retargeting ad on Instagram?

How do I set up a retargeting ad on Instagram?

How do I set up a retargeting ad on Instagram?
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“What are some effective⁢ strategies for ​optimizing retargeting ads on Instagram within a PAA framework

How do I⁢ set ⁣up a ⁣retargeting ad on Instagram?

Retargeting​ ads on Instagram can be a highly effective way to re-engage with potential customers who have already shown interest ‍in your brand.‌ By ⁢targeting users who are already familiar with⁤ your products⁤ or services, you have a⁤ greater chance of turning them into⁢ paying customers. In ‌this article, we will guide you ⁣through the step-by-step process of setting​ up a retargeting ad on Instagram.

Step ⁢1: ‌Connect your Instagram account ⁤to Facebook ‍Ads Manager

The first step is to ‌ensure that ⁣your Instagram account is ‌connected to Facebook Ads Manager. This connection ​allows ‌you to create and manage your⁣ ads from one central location. ⁤To connect your accounts, follow these steps:

  1. Log into your Facebook Ads Manager account.
  2. Click on “Settings”⁣ in the top-right corner.
  3. Select “Instagram Accounts” from the left-hand menu.
  4. Click on “Add” and follow the prompts‍ to connect ​your Instagram account.

Step 2: Set up‌ a custom audience

In order to retarget specific users on Instagram, you need to‌ create a custom audience. This audience will⁤ consist of people who have interacted ⁤with your ⁣website, app, or ​Instagram profile. To⁤ set up a custom audience, follow these steps:

  1. Go to Facebook Ads Manager and click on “Audiences” in the top-left corner.
  2. Click on “Create Audience” and⁢ select⁤ “Custom Audience” from⁢ the drop-down menu.
  3. Choose the type of custom⁤ audience ⁤you want to create. For Instagram retargeting, select “Website Traffic” or “Engagement” depending on your goals.
  4. Set the ‍parameters for your custom audience, such ⁣as the timeframe and specific actions users have taken.
  5. Click on ⁢”Create Audience” to save your custom audience.

Step 3: Create a retargeting ad on Instagram

Now ‍that your ⁤Instagram account is connected to ⁢Facebook Ads Manager ⁤and⁤ you have a custom audience⁣ ready, it’s time to create your ⁢retargeting ad ‌on Instagram. ⁣Follow these steps:

  1. Go to Facebook ⁤Ads Manager and click on “Create” in​ the top-left corner.
  2. Select “Ad” and choose the objective ‍that aligns with your⁢ campaign⁢ goals, such as​ “Traffic” or “Conversion”.
  3. In the⁢ ad creation process, under the “Audience” section, select the custom audience‌ you created in step 2.
  4. Set up the rest ​of your ad campaign, including the ad ⁣format, ⁣budget, and duration.
  5. Click on “Publish” to launch your Instagram ‍retargeting ad.

By following these three simple steps, you ⁢can begin running retargeting ads on Instagram and maximize your chances of converting potential customers into paying ​ones. Remember to⁤ regularly ‌analyze and optimize your campaigns based on the insights you gather from the data.

About Free Spirits

At Free Spirits, we specialize in ⁤creating Facebook⁣ campaigns⁢ that deliver​ the‌ best possible results ‌for ⁢our clients. If you need ​assistance with setting up and managing retargeting ads on Instagram or any⁢ other social media platform, ⁣feel free to reach‌ out to us.

For⁤ more information, please visit our websites:



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