What are the benefits of integrating Google Analytics with Virtuemart
Integrate Google Analytics with VirtueMart
Google Analytics is a powerful tool used for tracking website visitor behavior and collecting valuable business insights. When properly set up, it can help you improve website performance and understand user behavior. However, integrating Google Analytics with e-commerce platforms like VirtueMart can be a daunting task. This article will provide you with some easy-to-follow instructions to help you get up and running quickly.
Step 1: Create a Google Analytics Account
The first step in integrating with Analytics is creating an account. If you don’t already have one, you can create one by visiting https://analytics.google.com/. Once you’ve created an account, make sure you have the right permissions to enable your team to access all the features.
Step 2: Set up Goals in Your Google Analytics Account
Next, you’ll need to set up goals for your tracking. Goals are ways to track specific user behaviors or events. Each goal should be set to its own unique URL using Goal Sets. Examples of possible goals include tracking user engagement and individual page views.
Step 3: Install the Google Analytics Code
Once you’ve created your goals, you can install the Google Analytics code on your VirtueMart store to begin to track data. Information about installation can be found on the Google Analytics website or within the Google Analytics Dashboard.
Step 4: Test and Monitor Your Analytics Data
Once the code is installed, you should test and monitor your data to ensure it is correct. On the Analytics dashboard, you can create custom reports to view data in different ways or export it for later analysis.
Conclusion
Integrating Google Analytics with VirtueMart can be a complex task but, when properly done, can give you an in-depth understanding of visitor behavior on your eCommerce site. If you’d like assistance with this process, Free Spirits have a wealth of experience in helping clients with this process, from installation to customised reports, and can help you achieve the insights you want quickly.
No matter if you have a small or big project, Free Spirits is qualified to give your venture the attention that will help drive it forward. Contact us today to discuss your project.
