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How can I track offline conversions from my ads?

How can I track offline conversions from my ads?

How can I track offline conversions from my ads?

What analytics⁤ tools or platforms can I utilize to accurately ⁣track offline conversions resulting from my ads?

How can I track offline conversions from my ads?

As a business owner, tracking the success of your online ad campaigns is essential. However, not all conversions happen online. Many customers may ​see your ads but make⁣ their purchase or engage with your ⁣business offline. So, how ‍can you track these offline conversions to measure⁣ the overall effectiveness ⁤of your advertising efforts? Let’s ​find ‌out!

Step 1: Set Up Offline Event Tracking

The first step is to set up ‌offline event tracking within your Facebook Business Manager account. ⁤To do this:

  1. Go to your Facebook⁢ Business Manager and navigate to⁣ your Ad Account.
  2. Click on the “Events Manager” tab and select “Offline ​Events.”
  3. Follow the instructions to set up offline event sets and configure your tracking.

Step 2: Integrate Offline Events with Your CRM

Your next step is to ‌integrate offline ⁢events with your Customer Relationship Management ⁣(CRM) system. By connecting the two, ​you can easily track offline conversions. Here’s how:

  1. Access your CRM platform and⁢ locate​ the settings or integration options.
  2. Look for⁢ the Facebook Offline​ Events ‍integration and follow the provided instructions to connect ⁣your CRM with Facebook⁢ Business Manager.
  3. Ensure that ‌the required permissions and data sharing agreements are in place.

Step 3: Set Up Offline‌ Conversion⁣ Events

Now that your systems⁣ are integrated, it’s time to⁣ set up offline conversion events. These⁤ events will allow you to track specific actions taken by customers offline. To create offline conversion events:

  1. In your‌ Facebook Business Manager, go to the “Events Manager” tab.
  2. Click on “Offline Events” and select “Events” from the dropdown menu.
  3. Create a ⁤new‍ event by ​clicking on ‍the “Add New Event” button.
  4. Set the event type, customize event details, ‍and configure the mapping parameters.
  5. Save your event ⁤settings.

Step 4: ⁤Utilize Offline Event Sets in Your Campaigns

With everything set up, you can now start ‌utilizing offline event sets ⁢in your ⁤Facebook ad campaigns. Here’s ​how:

  1. Create a ‌new ad campaign in ⁤Facebook​ Ads Manager.
  2. During the campaign creation process,⁤ set your targeting, budget, and ad creative⁤ as‍ usual.
  3. In the “Campaign Events” section, select‍ the relevant ‌offline event⁤ set you created in Step ‍3.
  4. Complete the campaign setup and ​launch your⁤ ads.


Tracking offline conversions ​from your ads is crucial for evaluating the true impact of your ​advertising efforts. ⁣By following the ‍steps outlined above, you can seamlessly integrate offline event tracking ‍and ensure that no ‍conversions go unnoticed. At Free Spirits, we specialize in creating effective Facebook⁢ campaign projects that deliver the best​ possible results. Visit our main websites‌ www.freespirits.gr and www.fspirits.com for more information and to see‍ how we can help your business thrive.

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Constantinos Albanidis

Constantinos Albanidis

We are Pioneers in the Field of Marketing, creating personalized and innovative solutions to help our clients grow their businesses and achieve their goals.

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