How do I set up retargeting for users who interacted with my Facebook Canvas ads?

Retargeting is a powerful tool to re-engage users who have shown interest in your Facebook Canvas ads. By displaying targeted ads to these users, you can increase conversions and drive more sales. In this article, we will guide you step-by-step on how to set up retargeting for users who interacted with your Facebook Canvas ads.

1. Ensure you have the Facebook Pixel installed on your website. The Facebook Pixel is a small piece of code that allows you to track user activity on your website. If you haven’t installed the pixel yet, follow the instructions provided by Facebook here.
2. Create a new Custom Audience. A Custom Audience is a target audience created based on specific criteria. To create a Custom Audience for users who interacted with your Facebook Canvas ads, follow these steps:

   1. Go to your Facebook Ads Manager.
   2. Click on “Create Audience” and select “Custom Audience”.
   3. Choose “Website Traffic” as your source.
   4. Select “People who visited specific web pages” as your criteria.
   5. In the “URL” field, enter the URL of your Facebook Canvas ad. For example, if your Canvas ad is hosted at https://www.facebook.com/canvas/doc/123456789, then enter “/canvas/doc/123456789” in the “URL” field.
   6. Define the timeframe for inclusion of users. You can choose from options like “Anyone who visits” or specify a custom timeframe.
   7. Click “Create Audience” to complete the setup.

3. Create a retargeting campaign. Once you have created the Custom Audience, it’s time to set up a retargeting campaign. Here’s how:

   1. Go back to your Facebook Ads Manager.
   2. Create a new campaign and select your campaign objective (e.g., conversions, traffic, etc.).
   3. In the ad set level, select the Custom Audience you created in the previous step.
   4. Continue setting up your ad campaign, including defining the budget, ad placements, and ad creative.
   5. Launch your campaign and monitor its performance regularly.

By following these steps, you can effectively set up retargeting for users who have interacted with your Facebook Canvas ads. Remember to analyze the performance of your campaigns and make necessary adjustments to optimize the results.

At Free Spirits, we offer a comprehensive range of services to help businesses achieve success with their Facebook advertising campaigns. Our team of experts can create and manage tailored Facebook campaigns that deliver the best possible results. Visit our websites www.freespirits.gr and www.fspirits.com to learn more about our services and get in touch with us for any inquiries.