What are the steps involved in setting up retargeting for users who have interacted with my Facebook Page posts?
How do I set up retargeting for users who interacted with my Facebook Page posts?
Welcome to Free Spirits, where we help businesses achieve their marketing goals through effective Facebook campaigns.
In this article, we will guide you step-by-step on how to set up retargeting for users who have interacted with your
Facebook Page posts.
Step 1: Install the Facebook Pixel
The Facebook Pixel is a tracking code that allows you to measure the effectiveness of your advertising campaigns
and build audiences for retargeting. To install the Facebook Pixel:
- Go to your Facebook Ads Manager.
- Click on the “Pixels” tab in the Events Manager section.
- Follow the instructions to create a new pixel or use an existing one.
- Copy the generated pixel code.
- Paste the pixel code between the
tags of every page on your website. - Save and publish your changes.
Step 2: Set Up Custom Audiences
Once the Facebook Pixel is installed, you can create custom audiences based on the interactions users have had with
your Facebook Page posts. Follow these steps:
- Go to your Facebook Ads Manager.
- Click on the “Audiences” tab in the Assets section.
- Click on the “Create Audience” button and select “Custom Audience” from the dropdown.
- Choose “Engagement” as your audience type.
- Select “Facebook Page” as the engagement source.
- Define the criteria for your retargeting audience, such as people who have engaged with your posts in the last
30 days. - Save your audience and give it a name.
Step 3: Create a Retargeting Campaign
With your custom audience ready, it’s time to create a retargeting campaign. Here’s what you need to do:
- Go to your Facebook Ads Manager.
- Click on the “Create” button to start a new campaign.
- Choose your campaign objective based on your marketing goals.
- Set up your ad set by defining the audience you want to target and selecting your retargeting custom audience
created in Step 2. - Create your ad and ensure it is engaging and relevant to your audience.
- Set your budget and campaign duration.
- Review and publish your retargeting campaign.
That’s it! You have successfully set up retargeting for users who have interacted with your Facebook Page posts.
Remember to monitor the campaign performance and make necessary adjustments to maximize your results.
At Free Spirits, we have extensive experience in running successful Facebook campaigns. Whether you need assistance
with retargeting or any other aspect of your Facebook advertising strategy, we are here to help. Visit our main
websites www.freespirits.gr and
can deliver the best possible results for your business.
