What strategies should I use to make effective cross-selling and upselling in Virtuemart?
Can I set up cross-selling and upselling in Virtuemart?
When it comes to running an ecommerce store, cross-selling and upselling represent an excellent way to increase sales and profits. While Virtuemart is one of the most popular ecommerce platforms out there, it does not come with robust cross-selling and upselling features. However, this doesn’t mean that it is impossible to set them up.
Cross-selling
Cross-selling presents customers with product recommendations that are related to the items they already have in their cart. This is a great way to get customers to experience more of your products and ultimately increase sales. However, Virtuemart does not have a built-in cross-selling feature.
That said, there are ways to set up cross-selling capabilities for your Virtuemart store. One of the most popular is to use the Virtuemart Match API. This is a tool that is designed to be used with the very popular Joomla CMS platform. It allows you to display related product recommendations for customers based on the items they have already added to their cart. It’s a great way to get customers to purchase more and increase your bottom line.
Another popular option is to use a third-party plugin or module. For example, the Cross Sell Products for Virtuemart is an extension that allows you to easily display related products to customers based on criteria such as category, manufacturer, and price range.
Upselling
Upselling is a great way to increase revenue by getting customers to purchase more expensive items. Virtuemart does not have a built-in upselling feature, but there are a few third-party plugins that can help you set up this important feature. For example, the Menu Upsell extension is a popular choice that allows you to create upsell menus for your Virtuemart store.
Alternatively, if your ecommerce store is already on the Joomla CMS platform, you can use the Product Match API to create upsell products. This API allows you to specify upsell products based on criteria such as price, category, etc.
Conclusion
Cross-selling and upselling are great techniques to help boost sales. Although Virtuemart does not come with these features built-in, there are a variety of plugins and external resources that can help you get up and running quickly and easily. If you’re looking for a more comprehensive solution or have any questions regarding setting up cross-selling and upselling in Virtuemart, Les esprits libres is always there to help you with any small or big project.
