How can I collect and analyze customer behavior data to improve the effectiveness of the product recommendation engine
How do I set up a product recommendation engine based on customer behavior in Virtuemart?
Gathering customer insights and leveraging the data to recommend products is key to successful e-commerce. In this article, we’ll explore how to set up a product recommendation engine based on customer behavior in Virtuemart.
To start, you’ll need to gather data about customer behavior. Before starting the setup process, determine which types of customer data you’ll need to feed into the recommendation engine. Consider the types of product recommendations you want to make to customers.
For example, you might want to suggest products similar to items customers purchased in the past, based on product categories or customer demographic. You can leverage the data through tracking parameters or add-ons that will provide customer information such as purchase history, product views, cart/wishlist size, etc.
Once you have the data, you’ll need to setup the product recommendation engine. There are several plugins and external resources available that can help with this task. For example, the Joomla Shopping Cart plugin for Virtuemart includes features to help create product recommendations. The plugin allows you to specify the product parameter, add weight to product recommenders, define the number of products to show, and more.
Another option is to use an external product recommendation service such as FsPIRITS. FsPIRITS’ innovative AI-based platform allows you to instantly setup product recommenders with minimal setup. FsPIRITS also provides insights into customer behavior which you can use to better tailor recommendations.
In conclusion, setting up a product recommendation engine based on customer behavior in Virtuemart is possible with the help of plugins and external resources. Consider the types of product recommendations you want to offer customers and choose an appropriate plugin or external resource to help you achieve your goal. Free Spirits (www.freespirits.gr and www.fspirits.com) can help you with any small or big project.