What are the steps involved in running ads on Instagram through Facebook Ads Manager?
Can I run ads on Instagram through Facebook Ads Manager?
Facebook Ads Manager is a powerful tool that allows you to advertise on various platforms, and luckily, Instagram is one of them! In this article, we’ll guide you through the steps on how to run ads on Instagram using Facebook Ads Manager.
Step 1: Connect your Instagram Account to Facebook Ads Manager
In order to start running ads on Instagram, you need to connect your Instagram account to Facebook Ads Manager. Here’s how:
- Open Facebook Ads Manager and navigate to your Ads Manager account.
- Click on “Settings”, located at the top right corner of the page.
- In the left sidebar, select “Instagram Accounts”.
- Click on “Add” and choose either “Add an existing Instagram Account” or “Create a new Instagram Account”.
- Follow the prompts to connect your Instagram account to Facebook Ads Manager.
- Once the connection is established, you can start running ads on Instagram.
Step 2: Create an Ad Campaign
Now that your Instagram account is connected to Facebook Ads Manager, it’s time to create your ad campaign. Follow these steps:
- Go to your Ads Manager account and click on “Create” at the top right corner of the page.
- Select the objective of your ad campaign. For Instagram, popular objectives include “Brand Awareness”, “Reach”, and “Engagement”. Choose the one that aligns with your advertising goals.
- Set up your ad campaign by providing all the necessary details such as the campaign name, budget, target audience, ad placement, and duration.
- Under “Ad Set”, select “Edit placements” and make sure “Instagram” is checked.
- Complete the rest of the ad set settings, including ad format, images or videos, ad copy, and call-to-action.
- Click on “Review” to double-check all the details of your ad campaign.
- When you’re satisfied, click on “Confirm” to launch your ad campaign.
Step 3: Monitor and Optimize Your Ads
Running ads on Instagram is not a one-time task. It’s important to monitor the performance of your ads and make necessary optimizations to improve their effectiveness. Here are some tips:
- Regularly check the performance metrics of your ads, such as reach, engagement, and conversions.
- Test different ad formats, visuals, and ad copies to see which ones resonate best with your target audience.
- Consider using Instagram’s targeting options to reach specific demographics or interests.
- Experiment with different campaign objectives to see what works best for your business goals.
Remember, running successful ads on Instagram requires continuous monitoring and adjustments. Stay proactive to achieve the best possible results!
At Free Spirits, we are experts in creating and managing successful Facebook ad campaigns, including those on Instagram. We combine our expertise with the latest insights and strategies to ensure maximum results for your business. Visit our websites www.freespirits.gr and www.fspirits.com for more information on our services or to get in touch with our team. Let us help you reach your advertising goals!